Bebe Organic is a sustainable childrenswear brand from Europe. To expand the brand's reach in China, PROJEKT 86 set up three official accounts on WeChat, Weibo and Xiaohongshu, and is currently managing all aspects of the content creation including strategy, localized copywriting, graphic design and various digital campaigns.
PROJEKT 86 developed a Chinese brand name for BabyCool, a toddler nutrition brand from Estonia. The keywords for BabyCool are Nordic, nutritious and innovative, which were communicated in the Chinese brand identity: ⻉北酷 (bèiběikù).
PROJEKT 86 provided on-site support and digital marketing for Trade Estonia at SIAL China 2021, which is Asia's largest food and beverage innovation exhibition. Project scope included photography & videography, content creation, trade media relations, live bartending demonstration and live streaming with KOL.
PROJEKT 86 supported Chaga Health with a Chinese language brandbook, which is essential when getting in touch with local partners. Chinese stakeholders value information that is readily available in their native tongue. A comprehensive brand kit that can be easily shared on WeChat makes you seem like a credible partner who takes the market seriously.
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