Brand community: a group of ardent consumers organized around the lifestyle, activities, and ethos of the brand.
✔️ Brand community is a business strategy.
✔️ Communities exist to serve the people in it.
✔️ Nurture the community, and the brand will be strong.
✔️ Communities are strongest when everyone plays a role.
For brands entering China, we can offer a solid framework for local conditions and consumer attitudes to prepare you for a smooth entry.
For brands based in China, we can take your brand presence to the next level with a combination of next- generation marketing solutions.
RNCC Monday BreakSlow
November, 2022
Founder's Story
kadri@projekt-86.com
Kadri is currently working with European SMEs and organizations on their China entry and scale-up strategies. Her extensive background in marketing, brand strategy and copywriting combined with bilingual capabilities make her a trusted specialist on China’s complex business environment.
She is particularly passionate about turning ‘insights’ into ‘action’, such as executing crossover projects in the F&B sector, producing documentaries on green development in China, and interviewing young Chinese creatives for her podcast People’s Square.
Originally from Estonia, she has graduated from The University of Hong Kong with a dual degree in Journalism and Fine Arts.
Kadri often appears in Estonian media as the go-to China expert, and has been quoted in the Financial Times, The Business of Fashion, and ABC Radio Australia among others.
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